Set up by Neelma Malde, Jars of Goodness was initially, and still is, a homecraft business in which jams, preserves, chutneys, mustards and more are made from Neelma’s kitchen. She set out to make a variety of products with as few preservatives as possible in order to ensure that they were safe for her children to consume. As more and more of her friends tasted the delicious results, she was persuaded to start a larger enterprise, and that has led to Jars of Goodness. All these products are preservative and additive free, and are made in Mombasa with local fruits and vegetables.

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