Why we don’t support #blackfriday - Greenspoon

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Why we don’t support #blackfriday

Although it’s a very American tradition, Black Friday has taken off all over the world, and we as Kenyans have not been left behind! What this has done is created and encouraged a mindless frenzy of consumerism that we as Greenspoon simply don’t believe is good for people or the planet. 

Below are the main reasons we don’t support it, and we won’t have a mega Black Friday sale:

  • We believe you should buy less, and buy better. There is truly no need to bulk buy, unless you are having a house party of course!
  • Black Friday encourages you to buy on impulse: stop and think – will I still want this in two years time? Do I really need it? Or is it a spur of the moment purchase?
  • Fast fashion, and mass consumer based businesses like to make you think you’ll be happier if you buy more. Not true! Happiness comes from inside you, not from the things around you. 
  • Black Friday encourages mindless purchasing of items that you don’t need – in the UK, 80% of Black Friday purchases end up in landfill. That’s a crying shame, and so bad for the planet. 
  • Black Friday skews the true value of products. We know this isn’t good for producers. It puts them under crazy pressure to sell their products at hugely discounted prices, often at a loss, which just doesn’t make sense and is hugely punitive for the “small guys”. 
  • We need to dial down on consumerism – overconsumption is wrecking the planet. Don’t be part of that! 

While as tempting as this might be, you don’t need to participate in Black Friday for the sake of it. This year, try a few alternatives, like holding a clothes swap with friends and family. Perhaps you could create or bake something, plan something or donate something (to our Christmas Love Project ideally!). No need to splurge on a passing wave. 

You’ll see that we have sales throughout the year on different items, but generally they are because we’ve overstocked and are avoiding food waste, or our suppliers have decided to give a special price for a limited amount of time to encourage purchases so that more people taste their products. This is something we support and stand for – we’re here to try and help small businesses grow, and getting products into our customers’ kitchens is part of that. As a business that prides itself in being intentional about our planet, we don’t support mass consumerism, and we’re here to be a business for good. 

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