Philosophy

philosophy

We are a purpose driven company; and proud to be a business for good.

Our mission is to change the way you shop. By connecting you with the source of your food, we hope that you will see the value in understanding about the process, passion and purpose that all our producers carry throughout the creation of our products. We would like this awareness to continue through to everything you buy with a consideration on whether it is good for you, good for the planet, and good for the local economy.

This platform exists to bring you closer to the producers of your food. At the same time, we provide a platform for small, artisanal producers, to bring their products to market. Some of our producers are very small enterprises. Others are larger. But every single one on this site has been carefully curated for you. We look at quality (which includes ingredients and flavour), environmental impact (which includes how the products are made and packaged), and community impact.

Our philosophy for being a business for good extends to details such as where our servers are hosted, and how we work with customers and producers to reduce packaging and recycle where possible – as you’ll see below.

We know that wonderful, beautifully grown food should be available to everyone. Our heroes are the farmers, cooks and producers who are helping us to find genuinely good food. The journey so far has been exciting to say the least; we’ve found artisan producers all over the region, many of whom started by operating out of their kitchens. But most of all, we’ve found a huge amount of passion for authentic ingredients that aren’t necessarily mass produced.

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packaging and treading lightly on the planet

We feel strongly about reducing as much pressure on the fragile planet as possible. To that end, we are constantly working with our producers to try and come up with sustainable ideas around packaging. By delivering food to houses (and a minimum order of Kshs 2000) we are perhaps helping customers avoid an unnecessary journey (or three) in their own cars.

If you see this sign on any product, it means the packaging is returnable. Please return it clean.

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an eco-friendly website

We host our website with Dreamhost, which is a forward thinking hosting company that uses renewable energy whenever possible. They are rated as one of the top 3 eco-hosting companies in the world.

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