We are a purpose driven company; and proud to be a business for good.
Our mission is to change the way you shop. By connecting you with the source of your food, we hope that you will see the value in understanding about the process, passion and purpose that all our producers carry throughout the creation of our products. We would like this awareness to continue through to everything you buy with a consideration on whether it is good for you, good for the planet, and good for the local economy.
This platform exists to bring you closer to the producers of your food. At the same time, we provide a platform for small, artisanal producers, to bring their products to market. Some of our producers are very small enterprises. Others are larger. But every single one on this site has been carefully curated for you. We look at quality (which includes ingredients and flavour), environmental impact (which includes how the products are made and packaged), and community impact (which includes things like fair pay, and great conditions for workers).
Our philosophy for being a business for good extends to details such as where our servers are hosted, and how we work with customers and producers to reduce packaging and recycle where possible – as you’ll see below.
We believe that beautifully grown food should be available to everyone. Our heroes are the farmers, cooks and producers who help us find honestly good food. The journey so far has been exciting to say the least; we’ve found artisan producers all over the region, many of whom started by operating out of their kitchens. But most of all, we’ve found a huge amount of passion for authentic ingredients that aren’t mass produced.